With our journey analytics you can conduct a funnel analysis. This allows you to see if there is a ever a significant drop off in the journey, where you may need to tweak the messages or reconsider elements of the flow.

What is funnel analysis?

Funnel analysis involves using a series of events that lead towards a defined goal, e.g. from user engagement in a bot to a sale in an eCommerce platform. This is an effective way to calculate conversion rates on specific user behaviours.

This video outlines how to set up a message journey:

Points to note

Just remember to change the date to ensure you capture the correct data. Also bear in mind that the data used in Message Journeys uploads every 24 hours. 

Also remember that if you have created a 'Jump' message, the clicks onto this message are not counted. You will have to measure the clicks on the subsequent message for your analysis. 'Jumps' are frequently used in surveys to take the user directly to the following message without them having to click on a response button. 

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