Setting up a Facebook Messenger ad that leads to a bot for the first time?
The bot must be live and attached to your Facebook Page.
After clicking on the Facebook Ad the user is taken to the Messenger ad and from there they will click the final button that will open up the bot.
For the bot to send back the correct message, you have to enter a Bot Payload.
The bot payload is a very specific message ending with the unique 5 digit number found at the end of each bot messages Deep Link URL
You need to write for eg: @BP:MESSAGE:13280 in the Bot Payload space
Watch the video to see the whole process