Establish what would make your bot a success.
What does success look like?
What are the bots Key Performance Indicators?
The KPI’s will inform ways to refine and improve the bot.
At what point can we run around the room highfiving each other?


  • Increased visits to a web page via the bot.

  • Consistent user engagement in Messenger through the sales pipeline resulting in a sale of product.

  • x% increase in messenger engagements in Q3.

Tip: Use a click tracker like, linkfire or smarturl to track all links used in your bot to help measure relevant KPIs.

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