Before designing your bot, it is important to make sure you have established the purpose of the the bot, who it’s for, KPIs and understand your visitor entry points.
Planned your bot? Then you’re ready to begin the design. This involves:
Visually mapping the structure of your bot.
Considering the message parts you may want to use.
Thinking about the tone of voice.
Deciding on your broadcast strategy.
Once you have designed your bot make sure you run through the bot checklist to confirm your bot has been fully designed.
*Facebook have got some great design guidelines that are well worth looking into.