Bot broadcasts aren’t like email or social.

A bot broadcast restarts a conversation.

  • Broadcasts should offer quick replies or buttons for related links
  • That extra background gets the user talking again
  • Offer “mute for a week” as well as “unsubscribe”

Broadcasts aren’t just “breaking news”

  • Is there something new the bot can do
  • Relate older content to newer, or traverse an archive by topic
  • Most popular
  • All news about a person, or an event
  • Explainers or “how to”
  • Sponsored newsfeeds
  • “Tell me something about topic X”

Automate timing of broadcasts

Automate timing of broadcasts so that you can plan them for the future and forget about them until they get sent out.

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