Promoting your Messenger bot

Before you begin to promote your bot, make sure you’re happy with the bot being live.

• Bot checklist

• Launch checklist

• Launch in stages

There are various ways to promote your bot. Here are our recommendations:

• Link directly to your bot

• Link to specific content within your bot

• Set the main CTA on your page

• Submit your bot to the Discover tab

• Submit your bot to directories

• Use scan codes to connect the offline world

• Use official plugins embedded on your website

• Auto show your bot when viewing your facebook page

!Make sure you complete the bot checklist before you launch the bot to the public.