Before gathering content, it is important to make sure you have established the purpose of the the bot, who it’s for, KPIs and understand your visitor entry points.

Bring together existing content that’s relevant to the purpose of the bot. This could be things like video, audio, brand graphics, images and photos. Some content may need to be created for the bot. Text content will need to be split into short bite-sized chunks so they read like messages.

The ideal image resolution for carousels is 1200 × 630.

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